Instacart vs. Mercato: Which One Is Better For Grocery Delivery


Instacart vs. Mercato: Which One Is Better For Grocery Delivery

The Covid-19 pandemic has caused Americans to change their lifestyles in many ways. Grocery delivery service has forever saved time and huge hassle but now also represents a vital way to decrease the threat of contacting Covid-19 exposure.

Overall Instacart is better for grocery delivery service. Although their prices and service are the same, It operates in 25 percent more areas and delivers from almost every top rank grocery chains. On other hand, Mercato delivers from local stores. Instacart is better than Mercato when we compare delivery service, price, plans, coverage area, and giant grocery chains they work with. Mercato is the best option for those customers looking to support local grocery stores or chains.

The time saved by utilizing grocery delivery services remains a huge advantage. If you were to allocate a proper dollar worth to the time spend grocery shopping, grocery delivery is often actually very much cheaper than doing it yourself.


After all, time, as well as hassle, are some of the key reasons why people are not all growing their produce.

For grocery delivery, Instacart is a huge name in the field. But what about Mercato grocery delivery, are they good as Instacart or not? Lets compare to find out:

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About Mercato

Instacart vs. Mercato: Which One Is Better For Grocery Delivery

Bring home grocery items and products straight to your kitchen with Mercato’s reliable grocery delivery service on the same day. Founded in 2015, they work with New York City’s best local grocery stores such as Essex Market, ELI ZABAR, SARGE’ S Deli, and entire 4 Sunrise Mart outlets.

Prices of delivery a bit more than Instacart delivery provider, so if you intend to have the delivery standard plan at the off peal period, they can charge you a little less.

Mercato’s delivery charges vary from $5-25 , based on how far your home are from the supermarket.

The application provides customers the opportunity to add grocery items from multiple stores to their virtual card for in-store picking up or delivery to your doorstep. There’re options available for 1 click re-ordering, a host of recipes and tips, and bonuses for referrals.

One of the Mercato’s subjective is to help the customers to be able to get a huge range of local, fresh, and seasonal food items that have been carefully picked by the grocers. In this method, it helps to promote local financial strength.

Mercato’s network has capabilities for customer inventory, communication as well as price management, pricing, and product analytics. It has collaboration with another grocery delivery service provider Door Dash, and it presently serves more than 1000 local retailers.

It has 100K delivery drivers who in touch with independent grocers. It is growing extremely in speed. About 85% of its leads covert to genuine customers!

Instacart vs. Mercato – Comparison

⦁ Costs

Mercato delivery service provider only sells memberships as opposed the charging each table. Mercato has two plans – the neighborhood plan that costs up to $95 each year, and there is the proper city Plan at $276 each year.

Instacart grocery delivery membership plan costs $99 each year but you can also get their delivers for just $3.99 each delivery on orders over $35 .

Mercato’s neighborhood plan that costs $96 each year covers grocery deliveries within a three-mile radius from the store. In comparison to Instacart vs. Mercato , the local city plan at $276 each year covers a ten-mile radius. There is a free one-month trial. For both plans, you’ve the choice or picking up your items yourself of having them delivered to you within 1 hour or 2.

On the other hand, Instacart is meant for those who wish to do regular grocery shopping. You would be billed 10$ if you prefer to pay each month. And members get free of cost grocery delivery for ordering more than $35. There’s also an additional heavy order charge if you were ordering heavy products.

⦁ Delivery Fee

Mercato grocery delivery is not free. It has paid plans and but it does offer free delivery for elders. For non-elders, it has 2 plans. There is a neighborhood plan that costs $96 each year, and there is the city plan at $276 each year.

The 1st covers deliveries within a three-mile radius from the grocery store, while the 2nd covers a ten-mile radius. There is a one month trial for every plan. You’ve the option of picking up your grocery items yourself or having them delivered to you within one hour or 2.

⦁ Coverage Area

Mercato does not have a huge coverage area as Instacart. Mercato operates more than 4000 cities in the USA and Canada, through its collaboration with another delivery service provider Door Dash, as compared to more than 5000 cities for Instacart.

The major difference in the numbers, they deliver is clear when you choose Mercato is highly focused on independent stores, while Instacart focus is big giants and the fact that Mercato was established a few years after.

⦁ Grocery Delivery

Overall Instacart is better for grocery delivery service. Although their prices and service are the same, It operates in 25 percent more areas and delivers from almost every top rank grocery chains. On other hand, Mercato delivers from local stores.


Instacart is better than Mercato when we compare delivery service, price, plans, coverage area, and giant grocery chains they work with. Mercato is the best option for those customers looking to support local grocery stores or chains.

Lastly, how to choose the best grocery delivery?

First and foremost, selecting a grocery delivery service is depends on which services available in your city. If you live in a big city, you will have various choices like Door Dash, Instacart , Mercato , and many more.

Next, you will wish to consider which offers food that fits your preferences and dietary needs.

For instance, you might wish to evaluate whether it also provides staple foods, fresh produce as well as frozen items, or whether you would need to make an extra grocery order from a different service for those grocery products.

Then, you’d consider pricing and how often you deliver a plan to use the service. If you are only going to use delivery service infrequently – for instance, less than once each month – you will wish to consider a membership feature that’d give you the best possible bang for your buck.

Lastly, you will need to weigh key factors, like availability of the same day delivery service, if they’ve an application or just a site, and how their customer care department is.

One additional consideration you will need to make is that – regardless of the delivery service you pick – tipping your delivery person is customary.

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